Discuss target market strategies. The target market strategy identifies which market segment or segments to focus on. This process begins with a market opportunity analysis (MOA), which describes and estimates the size and sales potential of market segments that are of interest to the firm. In addition, an assessment of key competitors in these market segments is performed. After the market segments are described, one or more may be targeted by the firm. The three strategies for selecting target markets are appealing to the entire market with one marketing mix, concentrating on one segment, or appealing to multiple market segments using multiple marketing mixes.
You are given the task of deciding the marketing strategy for a transportation company. How do the marketing mix elements change when the target market is (a) low-income workers without personal transportation, (b) corporate international business travelers, or (c) companies with urgent documents or perishable materials to be delivered to customers?

Answers

Answer 1

Answer:

you would determine the best way to ship perishables back and forth with the most financial advantages. you would need to know what purification would sell best to this group of income levels. what the needs for varies products most cost effective and needed that would also call for further purification need. you would want to tap into a reliable overnight delivery carrier that gives the lowest corporate incentives to use

Answer 2

You would figure out the most cost-effective approach to send perishables back and forth. You would need to be aware of the purification that would appeal to this range of income levels the most. What the needs are for various products, the most cost-effective ones, and whether further purification is required. You should select a trustworthy overnight delivery service that offers the fewest corporate incentives to do so.

What is market strategies?

A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.

Product, pricing, place, and promotion make up the four Ps. They serve as an illustration of a "marketing mix," or the collection of tools and techniques utilized by marketers to accomplish their marketing goals.

Thus, You would figure out the most cost-effective approach to send perishables back and forth.

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Related Questions

A firm can establish a sustainable competitive advantage over competitors if:

Answers

Answer:

it provides its customers benefits similar to its competitors but at a lower price

Explanation:

N/A

A firm can establish a sustainable competitive advantage over competitors if they are outperforming another contender.

What is firm?

When a business offers its clients advantages similar to those of its rivals but at a cheaper cost, it has an edge over its competitors. This is caused by the fact that all creates its goods at a considerably lower price than its rivals.

When a company consistently beats its rivals, it would have a competitive edge. By offering products that are comparable to those of its opponents at a cheaper cost, a business might obtain an edge over its competitors.

When a company consistently beats its rivals, it would have a competitive edge. By offering products that are comparable to those of its opponents at a cheaper cost, a business might obtain an edge over its competitors.

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All of the following indicate a possible pest infestation EXCEPT:
Dust underneath a storage shelf
Shredded paper towels in a corner of the dry storage area
Egg casings behind the refrigerator
Gnaw marks on a trash can

Answers

dust underneath a storage shelf

Statement that doesn't gives indication of pest infestation as regards this question is A: Dust underneath a storage shelf.

Pest infestation can be regarded as the  presence of an unusually large number of insects in place They usually cause  damage or disease and it  is a result improper management of a place in an healthy way.

Some of the activities that can cause this at home are Egg casings behind the refrigerator which can invite pest.

Another one is Gnaw marks on a trash can.

Therefore, option A is correct.

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Newton Company has the following accounts in its general ledger at July 31: Accounts Receivable $40,000 and Allowance for Doubtful Accounts $2,500. During August, the following transactions occurred. Oct. 15 Sold $15,000 of accounts receivable to Fast Factors, Inc. who assesses a 3% finance charge. 25 Made sales of $800 on VISA credit cards. The credit card service charge is 2%.

Answers

Based on the transactions that occurred on Aug. 15 and Oct. 25 the appropriate journal entries for Newton Company are:

Aug. 15

Debit Cash $14,550

($15,000×97%)

Debit Service Charge Expense $450

($15,000×3%)

Credit Accounts Receivable $15000

Oct. 25

Debit Cash $784

($800×98%)

Debit Service Charge Expense $16

($15,000×2%)

Credit Sales Revenue $800

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The people who live on​ Shangri-La Island consume only rice and fish. Last​ year, which was the reference base​ year, the price of rice was ​$ a​ pound, the price of fish was ​$ a​ pound, and the average urban household spent ​$ on rice and ​$ on fish. This​ year, the price of rice is ​$ a pound and the price of fish is ​$ a pound. What is the CPI in the current​ year?

Answers

The CPI in the current year is 226.9.

The consumer price index measures how the cost of a basket of goods in a given economy has changed over a given period of time. Changes in the cost of the basket of good occurs as a result of inflation.  

CPI = (cost of basket of goods in current period / cost of basket of goods in base period) x 100

The basket of goods for the people of Shangri-La Island are fish and rice. The cost of a basket of good = average amount spent on fish + average amount spent on rice

Cost of basket of goods last year = $20 + 6 = $26

Cost of basket of goods this year = (price of fish this year x quantity of fish bought) + (price of rice this year x quantity of rice bought)

($7 x 2) + ($9 x 5) = $59

CPI in the current year = ($59 / $26) x 100 = 226.9

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5. MBO was first described by a. Henry Minzberg b. Henri Fayol. c. Fredrick W. Taylor. d. Peter Drucker.​

Answers

Answer:

MBO was first described by Peter Drucker.

Person above me is correct

The following statement is TRUE about Lean A. Lean will cost a lot of money to introduce in an organization. B. Lean can only be applied in certain types of businesses. C. Just-In-Time is when parts/supplies arrive at the last possible moment. D. Lean is all about cost-cutting and results in much of the workforce getting fired. E. When we remove waste from a process, we are left with value-added activities. This enables us to produce more in less time while actually doing the value-added work slower.

Answers

Lean manufacturing is basically a production method with major aim of reducing times within the system and response times from suppliers or customers.

Some of the advantage of Lean management includes:

It help eliminates wasteIts results to worker Satisfaction. ... Its encourage Just in Time practice Its helps gain competitive advantage

Therefore, Lean management encourages Just-In-Time practice where parts/supplies arrive at the last possible moment, helps to remove waste from a process and enables production of more in less time

In conclusion, Option C, E and F is correct and includes statement that is true about Lean management

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What color is the sky?

Answers

Answer:

Blue

Explanation:

Answer:blue!

Explanation:

Parker has two options for buying a car. Option A is 2.1% APR financing over 72 months and Option B is 5.1% APR over 72 months with $2600 cash back, which he would use as part of the down payment. The price of the car is $32,018 and Parker has saved $3200 for the down payment. Find the total amount Parker will spend on the car for each option if he plans to make monthly payments. Round your answers to the nearest cent, if necessary.

Answers

The total amount that Parker will spend on the car for each option with monthly payments are as follows:

                                    Option A             Option B

Monthly Payment        $473.69            $423.46

Total Cost                  $34,105.45        $36,288.86

Data and Calculations:

                                  Option A             Option B

Cost of car                 $32,018              $32,018

APR                                  2.1%                5.1%

Period of loan               72 months       72 months

Down payment               $0                  $5,800 ($2,600 + $3,200)

Total loan amount      $32,018            $26,218 ($32,018 - $5,800)

Total Loan Payments  $32,018.00     $30,488.86

Total Loan Interest     $2,087.45          $4,270.86

Monthly Payment        $473.69            $423.46

Total Cost                  $34,105.45        $36,288.86

Option B:

Auto Price = $ 32,018

Loan Term  72  months

Interest Rate  5.1%

Down Payment  5800

Results:

Monthly Pay =  $423.46

Total Loan Amount = $26,218.00

Upfront Payment = $5,800.00

Total of 72 Loan Payments = $30,488.86

Total Loan Interest = $4,270.86

Total Cost (price, interest, tax, fees) = $36,288.86

Option A:

Auto Price = $32,018

Loan Term  72  months

Interest Rate  2.1

Down Payment  0

Results:

Monthly Pay:   $473.69

Total Loan Amount = $32,018.00

Upfront Payment = $0.00

Total of 72 Loan Payments = $34,105.45

Total Loan Interest = $2,087.45

Total Cost (price, interest, tax, fees) = $34,105.45

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WHY 19/20? I think 19-20/(19+20)/2

Answers

Answer:

19-20÷(19+20)÷2=-1÷156

Explanation:

(19-20÷(19+20))÷2

(-1÷39)÷2

=-1÷156

how to deal with accrued income in accounting equation?​

Answers

Explanation:

Accured income is the income that has been earned during the year, but is still to be received. Accordingly, it will increase the capital of the proprietor.And secondly it would be treated as a asset as it due from some third party that would be considered as a debtor of the firm.

I hope it will be help you

Pedro sells investment land on September 1, 2019. Information pertaining to the sale follows: Adjusted basis $25,000 Selling price 90,000 Selling expenses 1,500 Down payment 12,000 Four installment payments 15,000 Mortgage assumed by the buyer 18,000 Required: Each installment payment is due on September 1 of 2020, 2021, 2022, and 2023 (ignore interest). Determine the tax consequences in 2019, 2020, 2021, 2022, and 2023. (Do not round intermediate calculations. Round your final answers to nearest whole dollar value.)

Answers

The tax consequence in 2019 is $10584 while the tax consequence from 2020 to 2023 will be $13229.

Bases on the information given, the realized gain will be:

= $90000 - $25000 - $1500

= $63500

The gross profit percentage will be:

= 63500/(90000 - 18000) × 100

= 63500/72000 × 100

= 88.19%

The tax consequence in 2019 will be:

= $12000 × 88.19% = $10584

The tax consequence in 2020 will be:

= $15000 × 88.19% = $13229

The tax consequence in 2021 will be:

= $15000 × 88.19% = $13229

The tax consequence in 2022 will be:

= $15000 × 88.19% = $13229

The tax consequence in 2023 will be:

= $15000 × 88.19% = $13229

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The following information is available for Water Inc. Date Units Unit Cost January 1, 2020 (beginning inventory) 100 $50.00 Purchases: January 10, 2020 75 52.00 January 15, 2020 150 52.50 January 30, 2020 100 55.00 The company maintains a periodic inventory system. A physical count shows 125 units in stock on January 31. What is (a) ending inventory on January 31, and (b) cost of goods sold for January, using the FIFO inventory method

Answers

Answer:

125 and $15,156.6

Explanation:

The end inventory us 125 units and thus 300 units were sold

heiniken's macro-environment analysis

Answers

Answer:

Heineken is a big factory producing the beer drinsk

What is the rate of interest if your money doubles every 6 years? This is also known as Rule of 72.

Answers

Answer:

about 12 percent

Explanation:

12% is the correct answer

why is the task of pricing extremely difficult​

Answers

You have to consider factors of supply and demand

When presenting a business plan to a potential investor ,how does Dr Hornsby recommend handling any weaknesses you or your business may have

Answers

In order to handle weaknesses that a business may have, Dr. Hornsby stated that the person should be honest about the weaknesses.

According to Dr. Hornsby, the person should be honest about their weaknesses. He stated that one should be upfront to the potential investor and explain how the issue will be addressed.

He stated that it's the best way because someone can assist by figuring out how to deal with the threats and weaknesses. It should be noted that the longer one hides the problem, the worse it'll develop until the person can't handle the pressure.

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I just need a paragraph or two answering these questions im doing a day care Business marketing plan, got stuck on this section its the last one. You can estimate the prices and the services we are targeting low to middle class so somewhere in between. For services we are offering pickups from local schools,toys,books, playgrounds the building is owned so just base your answers on that. Please someone help me its due in a couple hours.

Answers

if they have an actual number to use them as much a name for them or something that will come back up.

In People focus primarily on individual rights, roles, and achievements

Answers

People in __ focus primarily on individual rights, roles, and achievements
individualistic cultures

What principle of corporate governance requires companies to operate in ways that respect the social and legal relationships they have with employees and creditors, among others?

A. Interests of other stakeholders

B. Integrity and ethical behavior

C. Integrity and ethical behavior

D. Disclosure and transparency​

Answers

Answer:B

Explanation:

Hugh has experience as a firefighter and a degree in chemistry. What company might be interested in hiring Hugh

Answers

Considering Hugh's experience as a firefighter and a degree in chemistry, the company that might be interested in hiring Hugh is "Fire Protection System Suppliers."

This is because Fire Protection System Suppliers are the companies that provide, manufacture or sell fire fighting products and equipment.

With his knowledge of chemistry, Hugh would understand and know the right chemical and equipment to use in fighting fire faster.

Some of the Fire Protection System Suppliers in the United States include the following:

Koetter Fire Protection, Amerex Corp., Telgia, USA Fire Protection, etc.

Hence, in this case, it is concluded that the correct answer is Fire Protection System Suppliers.

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Answer: A State Agency Looking For A Fire Inspector

Explanation: i just took a quiz and that was the right answer

Leeuwin Brokerage enters into a lease agreement with Bumble Motors to lease an automobile with a fair value of $77,000 under a 5-year lease on December 20, 2018. The lease commences on January 1, 2019, and Leeuwin will return the automobile to Bumble on December 31, 2023. The automobile has an estimated useful life of 7 years. Leeuwin made a lease payment of $10,900 on December 20, 2018. In addition, the lease agreement stipulates annual payments of $10,900, due on January 1 of 2019, 2020, 2021, 2022, and 2023. The implicit rate of the lease is 6% and is known by Leeuwin. There is no purchase option, no lease incentives, no residual value guarantees, and no transfer of ownership. Leewin incurs initial direct costs of $1,100

Requried:
Assuming that this is classified as an operating lease, what is the amount of the lease liability on January 1, 2019 before the lease payment?

Answers

Answer:

Explanation:

$80,273

When a serious customer injury occurs due to product contamination, you need to make contact with your DL and QA within

Answers

Serious injuries due to product contamination need to be reported within a day or 24 hours to DL and QA

Product contamination occurs as a product is in contact with a chemical, bacteria, fungi, etc., or any other substance that is not part of the regular composition of the product.

Product contamination is a serious issue that can lead to disease, accidents, and even death. Due to this, if product contamination occurs and this causes an injury this needs to be reported as soon as possible, usually within 24 hours.

This is important because the company that produces the product can:

Provide a solution or compensation to victims.Find the cause of contamination.Prevent serious injuries in other users.

Moreover, this should be reported to areas such as Quality Assurance (QA) that verify the quality of products.

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A client asks you to create a minimum variance portfolio from two funds, A and B. Fund A has an expected return of 7% and a standard deviation of 13%. Fund B has an expected return of 8% and a standard deviation of 17%. The correlation between the returns of funds A and B is 0.17. What is the percentage of the total portfolio you should recommend to invest in fund A to obtain the minimum variance portfolio

Answers

Answer:

hope this helps b or a

Explanation:

Business plan are also called ROAD MAPS; it’s possible to travel without one, but it will only increase the likelihood of getting lost along the way. Explain to correct answer.

Answers

It’s possible to travel without one, but it will only increase the likelihood of unorganisation, procrastination and no plans of what to do

Which of the following types of business ownership has the highest personal liability risk?
A.
A partnership
B.
A sole proprietorship
C.
A C corporation
D.
An LLC

Answers

Answer:

A C corporation

Explanation:

Answer:

A.partnership

I have picked out A because in a partnership business,one is responsible for the progress of the business and when the business is in debts,he can even sell his personal property to cover up the loss made

Concord sells softball equipment. On November 14, they shipped $ 3070 worth of softball uniforms to Palos Middle School, terms 2/10, n/30. On November 21, they received an order from Tinley High School for $ 1630 worth of custom printed bats to be produced in December. On November 30, Palos Middle School returned $ 320 of defective merchandise. Concord has received no payments from either school as of month end. What amount will be recognized as net accounts receivable on the balance sheet as of November 30

Answers

The amount to be recognized as net accounts receivable on the balance sheet as of November 30 is $2,750.

2/10, n/30 means that the buyer will eligible to take 2% Discount if he pays the invoice within 10 days and if buyer does not pay the amount within 10 days, then, the net amount is due within 30 days after sales invoice date.

Also, Lifetime receives orders from Tinley High School for $1,200 worth of custom. Therefore, nothing is sold and nothing is advance.

Therefore, Lifetime records will be recognized as Net accounts receivable on the balance sheet as of November:

= Sales - Sales Return

= $3,070 - $320

= $2,750

Therefore, the amount to be recognized as net accounts receivable on the balance sheet as of November 30 is $2,750.

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if the natural rate of unemployment is 5%, what is the total rate of unemployment if output is 2% below potencial output?

Answers

It is 5% for rate Unemployment

A/An ____________ tone of voice will help customers feel confident that you’re there to help. A.Superior B.indifferent C.monotone D.Enthusiastic

Answers

Answer:

D

Explanation:

enthusiastic it makes customers feel like you care

pls mark brainliest

Scenario: Marsha Jones is a recent college graduate. She worked during college and managed to save $2,000 in her savings account. The balance of her checking account (cash) is $440. During her freshman year, Marsha used a credit card and now owes $1,250 to that credit card company. She has two school loans: one for $5,000 and the other one for $3,000. She also has a car loan that started out at $12,500, which she now owes $4,600.
Use this information to make in Marsha's Balance Sheet.

Answers

Marsha's Balance Sheet shows that she owes more money than she has.

The balance sheet is an economic term that refers to the graph or method to know the economic status of a person.

The most basic way to do a balance sheet is by including debts (liabilities) and income (assets).

This information is useful for a company or an individual to modify their economic practices in case they are spending more money than they are earning.

In this case, Marsha has more debts than the money she has, so she should worry about not acquiring services or goods on credit because she will not have enough money to pay.

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The June 30, 2021, year-end trial balance for Askew company contained the following information: Account Debit Credit Inventory, 7/1/2020 32,000 Sales revenue 380,000 Sales returns 12,000 Purchases 240,000 Purchase discounts 6,000 Purchase returns 10,000 Freight-in 17,000 In addition, you determine that the June 30, 2021, inventory balance is $40,000. Required: Calculate the cost of goods sold for the Askew Company for the year ending June 30, 2021.

Answers

The cost of goods sold for the Askew Company for the year ending June 30, 2021 is $233,000.

Using this formula

Cost of goods sold=Beginning Inventory+ Net purchases- Ending Inventory

Where:

Beginning Inventory=$32,000

Net purchases=($240,000-$6,000-$10,000+$17,000)=$241,000

Ending Inventory=$40,000

Let plug in the formula

Cost of goods sold=$32,000+$241,000-$40,000

Cost of goods sold=$233,000

Inconclusion the cost of goods sold for the Askew Company for the year ending June 30, 2021 is $233,000.

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